Tiger’s attire for press statement a hole-in-one
While time will tell if Tiger Woods’ public statement regarding his adultery was convincing, the disgraced king of golf made excellent fashion choices when he finally faced the public Friday.
Woods, 34, needed to hit the right note sartorially as well as rhetorically for the occasion, the first time he has allowed the public to see him since he crashed his SUV outside his Windermere, Fla. home early Nov. 27. He went into seclusion immediately after the incident, and in ensuing weeks upwards of 20 women went public with sordid stories of sexual trysts and long romantic relationships with the husband and father of two.
It was enough to send the world’s number-one golfer from role model on a pedestal to poster child for infidelity faster than you can say “fore!” After that, we had only one glimpse of him until Friday, courtesy of a photo taken of him reportedly at a sex-rehab clinic in Hattiesburg, Miss.
Woods may not have sounded totally convincing during his tightly scripted, overly rehearsed, no-questions-allowed “press conference” Friday. But he couldn’t have dressed more perfectly. He wore three simple pieces that as an ensemble helped rather than hurt his cause.
The dark blazer said, “I take this moment and the audience seriously.” Dark colors connote serious occasions. Black and navy convey a high level of respect for an occasion and for those taking part in it.
The gray trousers said, “I’m a stable, respectable professional.” Gray pants are the go-to for working professionals, easy and familiar and versatile. Gray represents longevity and strength, it suggests reliability, and it is associated with intellect, resoluteness, and dignity.
The pale blue, open-collar shirt said, “It’s a new day and everything’s going to be okay.” Blue is the most popular color, universally loved and connoting truth, constancy, peace, and serenity. An open collar is a sign of vulnerability and invites the other to relax.
Of course, the average person doesn’t consciously process such visual cues. They are taken in subconsciously, subliminal suggestions that something is wrong - or, in Woods’ case, right - with this picture.
Had Woods been dressed too casually, he would have risked being perceived as arrogant or unrepentant. He would have come across as too slick had he worn a suit or even a necktie. Polish would have reminded the public of his fame and wealth when all they really wanted to see was themselves - a flawed human being standing in the need of another chance.
And so, Woods wore no prints or patterns. No bold colors or jewelry. Nothing to distract from his words or to suggest that he was taking the situation lightly.
His youthful face, clean-shaven as always, said, “You can believe in me.” Time will tell if his wife - and legions of fans -are willing to do so again.