Trend with a twist: Tiffany’s new charm bracelet

Stacked bracelets and large metallic cuffs are hot adornments for women’s wrists in the increasingly accessory-driven fashion world.

But a bigger style story flying under the radar is the charm bracelet, a personalized piece popular among all age groups. They can be had for a few dollars at stores such as Target and Delia’s, and they can cost thousands when created by the likes of Prada, Gucci, Hermes and Louis Vuitton.

Tiffany has scores of charms ranging from under $100 to a stunning gold and diamond Jean Schlumberger Egg charm for $7,200. Some Tiffany stores have “Charmed by Tiffany” bars where customers can assemble a charm bracelet, anklet, or necklace on the spot. Charms are embellished with diamonds, pearls, colored gemstones, and the like and are made of lacquer, sterling silver, stainless steel, platinum, titanium, and yellow, white, and rose golds.

Tiffany’s newest charm bracelet pays homage to the luxury brand’s storied history. It’s a platinum design with 20 platinum and 18-karat gold charms handset with gemstones and diamonds. Each is a brand icon, from the Tiffany key and Atlas medallion to the world-renowned Tiffany Blue Box in hand-carved turquoise.

It’s not surprising that Tiffany would take something as simple as a charm to lofty new heights. This was the company that made headlines back in 1837 when founders Charles Lewis Tiffany and John Young dared to set non-negotiable prices for their fine stationery, silverware and luxury gifts.

In 1940, Tiffany moved to its current flagship location at 57^th Street and Fifth Avenue in Manhattan. Designed by Cross and Cross, the same architect that designed the Lincoln Memorial, it was New York City’s first business to have central air conditioning.

Among some of Tiffany’s many other famous but not widely known distinctions are the design of the NFL Vince Lombardi Trophy, Major League Baseball’s World Series Trophy, the Great Seal of the United States, the Medal of Honor, the invitation for the 1886 opening of the Statue of Liberty, and numerous sets of White House china.