Serena Williams debuts new beauty line on HSN

Fresh off her Wimbledon victory last week, tennis great Serena Williams announced her entry into another arena- beauty. Her MISSION Skincare Active-Beauty Line: Featuring Serena Williams will debut July 23 and 24 on the Home Shopping Network.

The line’s centerpiece product is Oxygen-Active Daily Facial Cleanser, a self-foaming makeup remover-cleanser-toner that requires no water and works in 90 seconds. Other products are a honey sugar body scrub, honey sugar restorative body butter, and paraben-free and preservative-free SPF 15 lip balms in pomegranate and pink lemonade. All products contain a proprietary blend of 10 vitamins and antioxidants and are priced between $3.99 and $39.99.

Williams co-founded the brand and developed the products along with Dr. Bryan Adams, chairman of the American Academy of Dermatology, and with input from consumer groups of women with active lifestyles. She also launched a fashion line several years ago, Aneres (her name spelled backwards).

You can enter a contest through July 21 to meet the tennis great. Tell her what you can do in 90 seconds and you may win VIP tickets to one of her upcoming tournaments, an autographed tennis racquet and other prizes. You can follow her on Twitter at serenajwilliams for contest updates. More details at www.SerenasMISSION.com.