David Beckham among first to buy Creed’s new Acqua Fiorentina

A new fragrance launch by Creed is to the beauty industry what the launch of a space shuttle is to aeronautics.

So, the introduction this month of Acqua Fiorentina was enough to bring David Beckham out personally to Neiman Marcus in Beverly Hills, where the international soccer sensation was seen purchasing the new fruity-floral fragrance for his famously fashion-forward wife, Victoria.

Acqua Fiorentina was inspired by 15^th century Florence, with ingredients harvested from orchards and farms around the renowned Italian city. The scent opens with a rare top note of lightly sweet greengage plum and middle notes of pink carnations, bergamot, Calabrian lemon and Renaissance roses. With the infusion of a final accord of Virginia cedar and Indian sandalwood, it dries down to a lovely, luminous aroma that evokes culture and

It’s $130 to $350 at Neiman Marcus, Bergdorf Goodman, and both stores’ Web sites. A portion of proceeds from U.S. sales in October will benefit the National Breast Cancer Coalition Fund.

By the way - Mr. Beckham also reportedly did a little buying for himself, leaving the store with Creed’s Tabarome, Original Santal and Silver Mountain Water.